Thursday, February 24, 2011

Telling it Like it is

Hello All-

It has been another day of anticipation here waiting to hear back on the first set of samples. So I thought I would take some time to talk about custom clothing and dispelling some of the myths.

Myth number one: Custom clothing is only for the super rich.

DEBUNKED: Custom clothing is for everyone! Everyone has seen the movies where the business mogul is getting fitted for his custom Italian suits, but like most things portrayed in the movies this is not the reality.  Quality, affordable custom shirts have been around for men for at least a decade, some priced as low as $45. Wild Rose shirts expect to retail for between $80 and $120. That's the equivalent of two nice dinners for 2 and less most people's monthly cable bill.  Women haven't been given the same opportunities for custom shirts as men and it's about time we change that.

Myth Two: Custom clothing takes forever to receive and once you do receive it, if you don't like it, it is hard to change.

WRONG: Wild Rose Shirts take around two weeks to be delivered from the time they are ordered. This includes making the shirt to fit you, and adding any of the special touches you can request when ordering your shirt. All our shirts come with an unconditional guarantee, if you don't like it we will refund your money and fix your shirt. We make it easy fix and make it right.

Myth Three: Measuring yourself is hard and hard to get right.

BUSTED: Not only do we provide you with a video and web page to get started, we will be available personally at several large national shows, the first being the 2011 NCHA Summer Spectacular. We will take your measurements and give you a card with an id number on it so you can just log in and your measurements will be waiting, and never expire.

Those are the three major myths that scare people away from custom clothing. We are here to show you that having shirts that fits is easy and that is the way it should be.

Hope to see you soon!

Sunday, February 20, 2011

Measuring Up

Hello All-

All the samples have been shipped off, so that we can get our first round of shirts! I want to thank all the people who volunteered their time to have their measurements taken, taking time out of their schedules to help this project move forward. We have our first set of twenty shirts should be here in the next couple of weeks. Meeting all the lovely ladies reminded me of how diverse these women are and how different their needs are. I met ladies who ride occasionally, but need shirts to wear to meet other horse people or just want to look nice. I met other ladies who work on dude ranch type situations and need to have shirts that will work as hard as they do. I met some young ladies who like to show locally and finding shirts that fit their still grow long limbs can be a challenge.

I expected to find out that in general, women had the same problems with their shirts. I don't think I could have been more wrong. I figured most women would have problems with the sleeves being too short, and the chest area being too tight. I met some women for whom the "standard" western shirt is too large, and the sleeves are too long.  What I found was that all an average shirt is a shirt that doesn't most people. People get by, make all sorts of quick fixes, but in the end it is still not right, just good enough. Meeting all these women reminded me of why we are really focused on fit. We have all different body types, curves, and find something to fit all of us collectively is not realistic.

I was trying to find a correlation between arm length and shoulder width, or arm length and torso length, or arm length and anything really so I could make sure that the arm length matched the person. I found out there is no correlation between arm length and almost anything on a woman's upper body. Maybe if I had been measuring height or in seam that would be different. What came out of this experience was that I need to let people choose the sleeve length on their shirts separately from the other measurements. I also learned I personally have really long arms. Longer than any other woman I have measured so far, even women taller then me. Measuring all these women gave me more insight into what we want from our clothing, and I was surprised how many women felt that these shirts had never fit them correctly either. Well hopefully we are going to change all that.

Until next time!

Friday, February 18, 2011

Design, Develop, Produce

Hello All-

As many of you know getting a business of the ground always generates excitement, so many new ideas, so many cool possibilities. Wading through the maybes and the details can make you lose sight of the big picture, so few the last few weeks we have been  picking the final designs and getting samples made.

Corduroy Pink Floral

We had a lot of fun picking out fabrics, and buttons, and learning about snaps. We ended up picking three button styles, a round metal button, a flower and white opaque snap.  The fabric we choose was wide and varied, we wanted to offer more that a flat cotton with a print or with some cute embroidery. We found some great feminine flannel and pretty floral corduroy. We found some fabrics that had glitter and some black velvet that is has lovely embroidery. I can remember showing at midnight and the temperature a frosty 29 degrees and wearing my trainer's coat that was 3 sizes to big for me, I looked like a bag lady. Bearing this experience in mind, Wild Rose is committed to offering a variety of styles, fabrics, and embellishments for the shirt all do one thing well: fit.

Black Velvet
Having this singular goal of creating shirts that really work and look nice for you drives us to deliver that great piece that is what you wanted, fits you
wonderfully, and wear well. I am working to pick fabrics that are wonderfully comfortable, but easy care. I understand you don't (and probably won't) run to the dry cleaner every week to get the dust and sweat out of your shirts, and I don't think you should.

The next fun thing to source will be the trims and embellishments for the shirts. I think we will look in to some different rhinestone applications, and some classy, and simple lace trims.

Talk to you soon!